Welcome to part 4 of my ongoing series Steps to Write a Cookbook. If you’re new to this series, I encourage you to go back to part 1 and work your way through the series. In each blog post I’ve provided a worksheet or checklist to help you identify:
In part 4 we are going to talk about your author platform as a key part of writing your cookbook. Your author platform serves to help your audience get to know you better. It’s how they see you, hear you, and get to trust you. One reason to define your audience early in the process of writing a cookbook is to help you determine if building a platform is necessary. For example, if your audience is your family or college-aged kids, a platform isn’t essential. But, if your audience is middle-aged professional women who suffer from heartburn, then your platform is essential. You need to have a way to get in touch with these women, and they need to be able to find you, hear you, and see you as an expert in the treatment of heartburn through food and/or nutrition.
Your platform forms the foundation of most of the promotional work you will do for your brand, business, and cookbook. Through the various parts of your platform, you are able to stay in touch with your audience and build a relationship with those who are interested in what you have to say. Every aspiring cookbook author, including those who want to self-publish their cookbook, needs to have a way to connect with their audience. In addition, if you desire to have your cookbook published with the help of an agent and/or traditional publisher know that they will find you as a potential author more attractive if they know you have a platform.
Below are some specific ideas for you to consider as you build or expand your platform. The first five tasks I would consider to be the highest priority for an aspiring cookbook author. I also recommend that you consider building the first four tasks before querying an agent/and or editor with your cookbook concept. Tasks five and six provide additional ideas for how to let your audience get to know you better. It’s not essential to do everything on this list. You can reach your goals as a cookbook author with only a few of these in place. What’s important is to do something, and to be consistent. Your audience does want to, and they need to, hear from you. As a result, they will get to know you better, and hopefully, like you and trust you all because of the work you’ve put in to build your author platform.
1. Create a hub or home on the web. Build a website or blog with a unique domain name that belongs to you. (Or hire someone to build it for you. You’ll save a lot …