I enjoy reading articles and blog posts that lead me to new information about books, tools, and websites for cookbooks, sales, and marketing. Here are a few that you might find interesting too along with a discussion about other avenues for books sales.
1. Eater Discusses Cookbook Deals
I think it’s enjoyable to read about cookbooks that are headed into production. Eater publishes a regular column on cookbook deals. This summary isn’t representative of everything that’s going on deal-wise in cookbook publishing, but gives a peek into the types of books being written and by whom. I sort of hesitate to share this because many aspiring cookbook authors start to compare themselves to the individuals who have a published book deal. I ask you not to get into the comparison game. It’s not worth your time or your energy. Spend your time instead figuring out how you can connect with your own audience through a cookbook that they need and that you know how to write.
2. Print Cookbook Sales Trending Up Since 2004
Jane Friedman has a recent blog post about the state of the publishing industry. In the non-fiction category there are downward trends in the print book market for travel and reference material. Users are turning to the internet for this information. The good news for those of us who write in the cookbook genre is that there is a print sales increase in cookbooks from 2004 to 2014. I believe this is because using a print cookbook in a kitchen works. A kitchen is full of tangible ingredients and equipment and it feels right to have a book there too. Also check out the State of the Publishing Industry charts here.
3. Podcast Recommendation and Seth Godin
I regularly listen to podcasts during my morning routine. While I’m making my bed, cleaning up the kitchen, getting ready for the day I listen to podcasts. It’s a free way to learn and an intentional way to enjoy all the topics that podcasts have to offer. When I need a mindset shift podcast I typically turn to Good Life Project with Jonathon Fields. This morning I listened to Jonathon’s interview with Seth Godin.
If you haven’t heard of Seth, he’s a best-selling author and thought-leader who has excellent observations about rejection, writing, publishing, and how he used Kickstarter to prove to a publisher that his audience is waiting for his book. I hope you enjoy this interview as much as I did.
4. Marketing and Sales for Kentucky Fresh Cookbook
As seen in the photo, I signed 80 cookbooks to take to a local ladies event. In conjunction with this event I have prepared a cooking demonstration with recipes from Kentucky Fresh Cookbook along with a recipe from my next cookbook A Taste of Kentucky. Luckily, it was easy to get my hands on 80 copies of my book to sign because my publisher keeps my book in print as long as it’s selling well. In …