After you write a cookbook, your next job is to sell the cookbook. It’s never too soon to start thinking about promotion for your book. With your target audience and cookbook sales goals in mind you can be more focused to write a cookbook that your audience will go out of their way to buy. For the new year take some time to brainstorm answers to these questions:
Who is your target audience?
Are they Male? Female? Young? Retired? Employed? Experienced cook? Newlywed? Teenage cook? College Student?
Who do you want to read and buy your cookbook?
The answer to this might be the same as #1, but if your target audience is a child, you’ll have to get the adults to buy the book for the child. So in this instance the target audience and person buying the book may not be the same.
Why will your target audience read and buy your cookbook?
Do you help them solve a problem?
Or can you help them with a challenge they have in the kitchen?
What is your goal for book sales?
Will you feel successful if you sell 1,000 copies, or do you want to sell 10,000 copies? Only you can define your yardstick for success.
How will you reach this goal?
If you want to sell 1,000 copies of your cookbook, you need to engage at least 3,000 people and get 1,000 of them to convert to a book sale. This can be done in many creative ways. With the advent of social media and global internet connections it’s easier to get the word out about your book than it used to be, but the end goal is to get people to buy your book.
Writing your cookbook is your first job. Selling it is your second job. It’s never too early to consider how you will sell your book and chances are if you think of these marketing strategies now, your book will be written with your end result in mind.