Celebrating 31 years
Celebrating 31 years

 

Today the Best Male Cook and I are celebrating our 31st wedding anniversary.

We were married on a hot September Labor Day weekend in Lexington, KY.

Warren is an incredible person and loving father. He owns an old New Braunfels grill of which he is a master (follow my Instagram stories @greenapron to see the holey-grill) and he brews “liquid bread” for all to enjoy.

The fact that we’re celebrating our anniversary doesn’t have a lot to do with cookbooks, specifically, but I do believe there are a few similarities between long-term, committed relationships, and writing and running a business. If you’ll humor me, I’ll expand a little bit.

When I married Warren I made a decision to be married and to stay married to him. I also made a pact with myself: to hold up my end of the bargain to take care of myself and provide for my own happiness. I’ve always known that Warren isn’t here to make me happy. That’s my job and completely within my power. His job is to be here for me to love. And he does that well as a steady, consistent presence in my life.

With my cookbooks, coaching clients, and business I decided to think the same way. I hold up my end of the bargain. In order to cook, be on my feet in a kitchen, write, and manage my business, I take care of myself physically and emotionally. I value health so that I can show up to cook, write, and coach every day. My books and my business aren’t here to make me happy. It’s my job to manage my thoughts and have fun all along the way so that ideas and inspiration and motivation flow and so that I have a happy life, and not wait for the perfect book, clients, or situation to make me happy. Then, the offshoot is that I can write and create and teach from that good-feeling place. In turn, my books help you and you, in turn, can share your value with the world you live in. That’s the awesome, rippling power of making clear decision to do something.

After I decided to be married, I committed to Warren and to the idea of being married. I’m not saying that it was always easy, but it’s certainly been possible. I looked to create the future I wanted. I found friends who are examples of committed relationships. We spent time with them and valued what they did to remain committed. This commitment shut the door on entertaining other options and wow, that freed up so much of my brain power to do other fun things.

In a similar fashion, with my cookbooks, coaching clients, and business, I am committed to them all as well. Once I sign a contract, I finish the book. When a client enrolls in coaching, I show up and stick with them as long as they are gaining benefit from the coaching relationship. I commit to …

Cookbook Author Interview Series: Lori Rice: Decide If You Want To Write A Book Or If You Are Married To An Idea
Cookbook Author Interview Series: Lori Rice: Decide If You Want To Write A Book Or If You Are Married To An Idea

When I introduce these interviews I  try to give readers a little insight into how I know the author I’m interviewing. Here’s the funny thing with Lori: I know her. We’ve met. I follow her on Instagram. We DM each other there, but I for the life of me couldn’t remember exactly who introduced us or how we met. I did recall a few details: we met in Lexington at the Incredible Food Show in the fall of 2011. I was promoting my first cookbook, and Lori lived in the Lexington-area at the time. Beyond that, the details escaped me. So I emailed Lori and told her that I couldn’t remember exactly who introduced us. Could she fill me in? 

Here was her reply: “I think we may have originally met online when the girl who wrote [insert name of a particular blog] (I can’t remember her name) approached me to review your cookbook. Then I think we met in person at the show. Although I can’t remember who introduced us. It might have been J. but I feel like there was someone else showing me around that show and I can’t peg who it was!”  This made me laugh out loud. Neither of us could remember who introduced us! Regardless, Lori is a breath of fresh air and I love her cookbook concept for her cookbooks. Lori now lives in California, is an accomplished photographer, cookbook author, mom to 2 pugs, and is a “liquid bread” expert. Here’s my interview with the lovely Lori Rice.

What is the name of your cookbook?

Food on Tap: Cooking with Craft Beer

What was the publication date?

October 10, 2017

Is this your first cookbook?

Technically, no. Strangely, this is always a tough question for me to answer. My book, The Everything Guide to Food Remedies, published in March 2011. It contains 150 recipes focused on fighting and controlling disease. (I’m a nutritional scientist by education.) Writing it felt a lot like writing my blog, though.

My goal with cookbook writing was to have a book with focused recipes and photography. As a result, I rarely even mention my first book. I didn’t feel like a cookbook author until Food on Tap was published. Plus, I’m also a food photographer. It makes up the largest majority of my work these days. I really wanted to photograph my own book. Once I did, I felt like a part of the industry somehow. Like it solidified things for me professionally.

What compelled you to want to write a cookbook?

I love print. I enjoy the web-based work I do for my food blog and for my clients, but I’ve always liked to hold something in my hands. I’m not sure how to explain it, but personally, it feels like a bigger accomplishment. I feel the same way when I write for magazines. Writing a cookbook seemed like a good fit for my goals.

Do you have a food blog? Was your blog a

July Roundup
July Roundup

I am writing this from an Orlando hotel room. My youngest son and I traveled to Orlando for a basketball tournament at Disney’s ESPN Wide World of Sports. His team, the Kentucky Defenders, finished the tournament on Sunday and placed 3rd out of 52 teams. We’ve had an enjoyable time and even soaked in some of the Disney magic while we were here.

What is my favorite Quote for the Day?
First, think. Second, dream. Third, believe. And finally, dare. ~Walt Disney

What am I celebrating?
I celebrated a birthday in July. We had our children and their friends at our home for dinner. We grilled lamb burgers, and instead of birthday cake enjoyed a key lime pie from a local bakery. I feel good about being 54 and look forward to all the good things this year will bring.

What am I reading?
A Spoon of Blue Thread  by Anne Tyler. Literary Fiction. If you love character development and stories that display family life and relationships with families, Anne Tyler never disappoints. She’s from Baltimore and all her books are set in Baltimore. This book takes many twists and turns, keeping me interested as I read. This was a book I picked up last summer at a “take a book, share a book” shelf at a small hotel in Saugatuck, MI.

What am I learning? 
I do love Instagram. I am learning how to use Instagram more effectively to engage and connect with others rather than using Instagram to get inspired through pretty photos. I’m committing to more IG stories and DMs to connect with real people! Head on over to Instagram to join the fun @greenapron. And, DM me. I’ll DM back. That’s a real connection that we can’t get from just looking at the pretty photos.

What am I letting go of?
Expecting others to behave a certain way before I feel good and have fun. Guess what? People are going to say or do whatever they want to say or do. The good news is, it doesn’t have to affect me or my experience of the world. That’s my job to think thoughts that drive my experience of the world, and not relying on the actions of others to drive my experience. It all begins with how I think about things.

What can I share that you may find helpful?
Think of your best friend. Imagine your best friend sets a new, big goal. You’re so excited for them and cheer them on. Would we ever interfere with their goal or not cheer them on? They’re our friend!

Now, imagine that that best friend is you and that you’ve set a big goal. Here’s the good news: You deserve to treat yourself with the same respect you treat your best friend. You deserve to not let yourself interfere with your big goal.

When we interfere with our own goals it’s called self-sabotage. We self-sabotage our own work toward our goals in one of four ways: …

Cookbook and Food Writing Links Vol. 16
Cookbook and Food Writing Links Vol. 16

It’s time for my monthly Cookbook and Food Writing Links issue. But first, a message about the app I use to save links to articles I want to share in this newsletter.

How do I keep track of the articles? I use Pocket app, or the Chrome extension also called Pocket. Previously known as Read It Later, Pocket manages my reading list of articles. When I want to save a link, I share to Pocket from my iPhone and/or desktop Chrome extension. I can even tag the article. The article link is synced across all devices for reading anywhere. Ads and other screen clutter are removed from the article. The tagging assists with future sort and search. I highly recommend it.

COOKBOOKS
Cooking and Sci-Fi Are the Hot Print Segments This Year So Far

GOOGLE DOODLE
Back in March, I must have missed this Google doodle where for the first time, a cookbook writer was featured in the daily doodle to celebrate her 310th birthday. Hannah Glasse, born in 1708 and an English cookbook writer wrote The Art of Cookery Made Plain and Easy in 1747. Her popular book hailed 972 recipes and was written in simple and conversational English.

BUSINESS ADVICE
Kathleen Tale, the owner of Tate’s Bake Shop, offers advice for small business owners, that she learned through the opening and eventually loss of her first venture, Kathleen’s Bake Shop. When it comes to starting a small business, she says, count on it being four times harder than you dreamed — perseverance is key, and so is getting up, moving forward, and not staying attached to mistakes and failures. She said she learned the hard way that you can care, but getting too emotional will crush you.”

KITCHEN ARTS AND LETTERS
Food & Drink Bookseller, Kitchen Arts & Letters in NYC writes a nice newsletter and blog. They recently featured their Fall 2018 Notable Cookbooks article as well as a post on Classic Cookbooks People Won’t Even Look At (because of no photos). KAL also notes that in their observation there is a lack of professional pastry books written by women. Home baking, by the way, is ripe with female authors and professional female chefs who write about both savory topics, and home baking, but not professional baking. An opportunity here maybe?

MOST POPULAR BLOG POSTS ON GREENAPRON.COM
(wait for it)
Steps to Write A Cookbook: Write A Cookbook Proposal
4 Ways to Find a Traditional Cookbook Publisher
5 Tools and Software for Writing a Family or Fundraiser Cookbook 
Oven-Baked Chex Mix (I’m not even kidding! So popular)


Cookbook author, editor, and Culinary Dietitian Maggie Green, RDN, LD coaches first-time cookbook authors during the pre-publication phase of writing a cookbook. 

Would you like to write a cookbook, but feel alone in the pre-publication phase of writing?

Are you stuck thinking about your cookbook idea or has you project fizzled?

Do you feel overwhelmed with publishing options and the recipes, photography, and publishing process?

I’ve been

8 Tips from Q2
8 Tips from Q2

It’s the end of the 2nd quarter of the year, and I’m excited about my second 12 weeks of 2018. In early April, I set intentions about how I wanted Q2 to unfold. Here’s what has happened with some advice and tips for you and your business:

1. EVALUATE SOURCES OF FREE TRAFFIC
Look at how your potential customers are driven to your website. Where are they coming from? A lot of my traffic comes from Google searches, but in Q2 I worked to look at other ways to create free traffic such as being a guest on podcasts. Podcast content is evergreen. When you’re a guest, the episode is listened to over and over. I did see results from this with referrals of new clients from the podcasts where I was a guest.

2. START YOUR OWN PODCAST
This is a big one, and something you may want to consider, but, what about starting your own podcast? As of this blog post, I have purchased equipment, received training, hired a producer, scheduled interviews, created artwork, and named my podcast. I plan to record several episodes before the launch. And, if all goes well, I plan to launch in the 3rd quarter. I feel sort of scared about this – adding a piece of marketing that requires constant care and attention and updating, but I figure if I can write books, create recipe content, keep up with a weekly blog, etc., then I can add a podcast to the mix. I also at the same time feel excited to connect with the people who I will interview. I’m doing a podcast that I’d love to listen to, so for now, we’ll leave it at that, and hope that during our Q3 update, I have more specific news to share about how it’s going.

3. CREATE A HIGH-END OFFER
In March I created a high-end offer as a cookbook manuscript manager. The offer worked and I made sales around this offer. The service isn’t for everyone, but, it resonated with a few people on my list. That’s the spirit of a high-end offer. It needed to be of value, solve a problem, and help my customers get closer to their goal of writing a cookbook.

4. AUTOMATION AND ONBOARDING
I worked with my VA to create a streamlined and smooth system for onboarding private coaching clients. This makes the delivery of material for the coaching program easier and allows for very quick delivery of the materials once someone signs a coaching contract. Contracts are sent electronically for signature as well, which streamlines the process.

5. FOCUS ON CUSTOMER SERVICE
This quarter, with a focus on customer service, I decided to add my VA to the customer-service-side of email delivery and answering. I sell digital products, so having my VA monitor the customer service email box, responses are timely and prompt. This feels good and I like knowing that our customers are answered promptly and get their needs met and questions answered.…

Cookbook and Food Writing Links Vol. 15
Cookbook and Food Writing Links Vol. 15

Today it’s time for my monthly roundup of links for cookbooks, writing, and productivity.

TRAVEL AND COOKBOOKS
Research about cookbooks and the stores that sell them has been on my mind lately. If you’re traveling this summer, you may enjoy this list of cookbook shops around the world.

BEST COOKBOOKS
Here’s a list of the best baking cookbooks according to pastry chefs and professional bakers.

And a list of the 25 Best-Selling Cookbooks of All Time.

SELF PUBLISHING
Check out Ingram Spark if you want to self-publish a hard-cover, full-color photography cookbook. With the Ingram distribution behind them, your cookbook can be easily be ordered by bookstores for signing and author events. They also have a podcast called Go Publish Yourself, offer a Pocket Guide to Publishing, and courses on the Ingram Spark Academy.

RESTAURANT TRENDS
Exploring the effect of social media on restaurants and hospitality, and the difference between “casual” restaurants, restaurants change and adapt to movements in technology and the needs of their customers.

PRODUCTIVITY
I’ve always loved mornings. And it seems that Mel Robbins does too. Read Mel Robbins’ approach to working on her goals, first thing in the morning.

WRITING
Here’s an interesting blog post on The Write Life featuring 20 Inspiring Pinterest Boards for Writers.


Cookbook author, editor, and Culinary Dietitian Maggie Green, RDN, LD coaches first-time cookbook authors during the pre-publication phase of writing a cookbook. 

Would you like to write a cookbook, but feel alone in the pre-publication phase of writing?

Are you stuck thinking about your cookbook idea or has you project fizzled?

Do you feel overwhelmed with publishing options and the recipes, photography, and publishing process?

I’ve been there. I know first-hand that there’s not a lot of support for first-time cookbook authors who don’t have an agent or a publisher yet.  That’s why I started my work as a cookbook writing coach.

Here are a few resources for you as you venture into the world of cookbook writing: 

Checklist
An 11-point checklist that helps you answer the question, “Am I Ready to Write a Cookbook?”

Cookbook Writing Workbook

What Is A Cookbook Coach? 

10 Reasons to Hire A Cookbook Coach

A New Way to Set Goals
A New Way to Set Goals

This morning I’m in New York City. I plan to visit Kitchen Arts and Letters bookstore (actually cookbook and food book store!) and visit the 911 Memorial. This afternoon I’ll head over to Book Expo America and tomorrow I sign galley copies of my two new cookbooks.

Set Goals From Abundance

I’m sure you have all set goals.

One way I learned to set goals was to write goals that were SMART – specific, measurable, actionable, realistic, and time-sensitive.

This method of goal setting focuses on lack. I’m here. My goal is there. We are separated until I reach my goal. For me this may lead to striving and putting my goal on a pedestal. That creates distance from the goal and it seems out of reach at least to me.

My business coach taught me to write goals in a new way.

Write them as if you already have them.

And, here’s the key – mix in goals you already have achieved.

For example:

I want a happy, loving marriage. I have a happy, loving marriage.
I want three healthy children. I have three healthy children.
I want to be a homeowner. I have a lovely, cozy home.
I want to save money for retirement. I have saved money for retirement.
I want clients I adore and that I can serve. I have clients I adore and that I can serve.
I want a healthy relationship with my mother and mother-in-law. I have a healthy relationship with my mother and mother-in-law.
I want to be an involved part of a large, extended family that I have fun with. I am an involved part of a large, extended family that I have fun with.
I want friends I love to spend time with. I have friends I love to spend time with.
I want to have freedom of time and good health. I have freedom of time and good health.
I want to write cookbooks. I have written four cookbooks.
I want to be a member of Les Dames Escoffier. I have an invitation to Les Dames!
I want a positive attitude based on my deliberate thoughts. I have a positive attitude based on my deliberate thoughts.
I want a business built around cookbooks. I have a business built around cookbooks.
I want to create value and a variety of offerings for my clients. I create value and offer services to my clients in a variety of ways.
I want to create a cookbook writers mastermind group. I have a cookbook writers mastermind group.
I want to have high-end private coaching clients. I have high-end coaching clients.
I want to leverage my expertise with book-writing software. I leverage my expertise with book-writing software.
I want the freedom to travel with my family. I have the freedom to travel with my family.
I want to believe that I can do anything if I show up to offer value and serve. I believe that I can do anything if I show up …

How To Write A Cookbook Revisited
How To Write A Cookbook Revisited

If you have been following me here on this blog for any time, you may know I can pretty easily rattle off the action steps to write a cookbook.

  • Identify your goals for publication
  • Define your cookbook concept
  • Evaluate routes to publication
  • Build your author platform
  • Check you commitment
  • Study your competition
  • Write a cookbook proposal
  • Shop for an agent or editor
  • Sign a contract OR
  • Decide to self-publish
  • Write your cookbook manuscript
  • Publish your book
  • Market your new book
  • If you want to read all about this action on my blog, click here.

Sounds simple right.

Actually, it is pretty cut and dry.

It’s easy to talk about action. Just do this. Then do that. Follow the steps. Write and publish your cookbook.

Then our brains seize up. Our brain wants to protect us and it sees change as scary.

We feel:

  • Scared of putting ourselves “out there. People won’t like me or my ideas.
  • Uncomfortable when we sit down to work. I don’t like putting my ideas on paper.
  • Uncertain of our ability. I’ve never done this before.
  • Overwhelmed. I have so much to do.
  • Confused. What concept should I write about? I have so many ideas.
  • Self-doubt. I’m not a “real” writer am I?.

Here’s the best news I have for you today: You can’t write a cookbook from there with a brain trying to control the show. If you feel this way, follow my Revised Steps To Write A Cookbook.

Step 1:
Expect to feel scared, uncomfortable, and uncertain.

Yes, you heard me right: expect these negative emotions.

Be aware then when they show up, you have a choice to either curl up in a ball and hit the snooze button, or to get up, get out, and take action on your dreams. These negative emotions I like to call “dream currency” emotions. They are the price we pay to grow and evolve into the person we want to be. Writing a book is new and evolves us as people. We grow into our work as writers and authors action by action.

Every time (and I mean every time) I start a new project my brain does this. It tells me that what I have in mind isn’t a good idea.

The secret is not to let your brain win. Don’t let fear, discomfort, or uncertainty stand between you and what you want to do. Instead, say to your brain, “I’m on to you and you’re not getting in the way of my dreams. Let’s get to work.” Then, as if by magic, the fear, discomfort, and lack of confidence start to lessen just a bit as we take action. We make progress. Then, the negative emotions lessen more and our brains quiet down. The best thing is that we know that we have our own back. We show up for ourselves no matter how scared, uncomfortable, or how uncertain we feel. That’s huge.

Step 2:
Stop thinking (and talking) about the overwhelm, confusion, or

Cookbook and Food Writing Links Vol. 14
Cookbook and Food Writing Links Vol. 14

FAMILY COOKBOOKS
When you embark on a family cookbook, a traditional publisher isn’t your goal. You most likely want to either self-publish a cookbook or you may turn to cookbook and recipe software online. Here’s a review of The Best Cookbook and Recipe Software of 2018.

COOKBOOK WRITING
Many of my cookbook-writing clients ask about the difference between their cookbook introduction and their cookbook concept overview in their cookbook proposal. While they are very similar, the biggest difference is the audience:

Cookbook Introduction audience is the reader. You sell them what the book is about, who you are, and make them buy your book!

Cookbook Concept Overview audience is the agent or editor. You sell them on representing you and publishing your idea.

Here are a few articles on Cookbook Introductions:
Cookbook Introductions: How to Write One and Why You Should Read Them

How to Write a Cookbook Introduction

Here is advice on how to write a cookbook proposal that attracts agents and publishers.

MY ADVICE ABOUT CONTENT IS CONSISTENCY
As a writer and business owner, I talk a lot about creating content as a cornerstone of a successful business.

Content is about offering your audience value and helping them. Give them something they like – a tip, recipe, mindset shift.

Now, here’s the rub: no matter how you deliver this  – via post, podcast, newsletter, print media, YouTube, or other social media platform, the one key to it all is consistency.

Here are my 5 secrets to create consistent content.

COOKBOOK NEWS
Ina Garten’s 11th cookbook is coming out in October. She feels lucky to be writing cookbooks. She keeps notes on what she wants to cooks. She works with flavors and combinations and cooks what she loves. That sounds like a recipe for success to me.

Have you heard about ckbk an online site to search, save, and share from an online database of cookbooks launching in Spring 2018? I have heard it called the Spotify for recipes. Visit ckbk.com to learn more.

And, finally, as if we need to buy more cookbooks, here is a list of 10 Books About Food To Add To Your Home Library, presented by eater.com.


Cookbook author, editor, and Culinary Dietitian Maggie Green, RDN, LD coaches first-time cookbook authors during the pre-publication phase of writing a cookbook. 

Would you like to write a cookbook, but feel alone in the pre-publication phase of writing?

Are you stuck thinking about your cookbook idea or has you project fizzled?

Do you feel overwhelmed with publishing options and the recipes, photography, and publishing process?

I’ve been there. I know first-hand that there’s not a lot of support for first-time cookbook authors who don’t have an agent or a publisher yet.  That’s why I started my work as a cookbook writing coach.

Here are a few resources for you as you venture into the world of cookbook writing: 

Checklist
An 11-point checklist that helps you answer the question, “Am I Ready to Write

How To Trust Yourself
How To Trust Yourself

 

My daughter moved home from college over the weekend. She lived in her freshman dorm for eight months and had a great first year. I feel excited about our summer together and it’s good to have her home.

Today I’ve been thinking a lot about trust. Maybe as a first-time writer, parent, or business owner, you can relate to this.

Several years ago I really wanted to write a cookbook. I would schedule time on my calendar to write the table of contents for a book proposal,  record a recipe, or even test a recipe. These “scheduled times”  show up on my calendar and my brain would say, “Don’t worry about doing this. It won’t matter anyway. Plus it’s a lot of work, and it’s not going to make any difference if you do it just this once. No one will ever know.”

The sad thing is I listened to my brain.

I didn’t create.

I didn’t write.

I did this over and over. There was a time when the work I needed to do for my first cookbook wouldn’t get done, again.

I felt sluggish. I indulged in self-loathing. I didn’t do what I said I was going to do.

Instead of owning up to the truth of what was going on, I excused myself from myself with you’re really busy, feeling tired, or are confused about what to do.

And the more I told myself that I was busy, tired, or confused, the more my world showed me evidence that I was tired, busy, or confused. They cycle continued. I less I showed up for myself, and the less I showed up the fewer tasks related to dreams were accomplished.

Maybe this sounds familiar?

I’d do anything for my kids, and for my clients. I show up for them, on time. I buy them healthy food, cook for them, feed them. I deliver projects to my clients on time, and when I drove my kids around, I delivered them to their activities on time. I don’t expect my kids or clients to be perfect. I help them with kindness and compassion. I commit to them, and for sure I do what I say I’m going to do. A natural result of this is that my kids and my clients trust me.

How come I couldn’t trust me? Why when I scheduled time for myself, I didn’t show up?

After some introspection, I was onto myself.

I could see the gap between where I was and where I wanted to be.

I was in reality over here: making plans to write and create content, but instead, my brain was over there: telling me to do everything for everyone, and telling me I was too tired, confused, or busy for myself.

In order to make permanent changes, the first thing I had to do was decide to become a person who could trust myself. I knew I had it in me, and my decision to grow started everything.…

Cookbook and Food Writing Links Vol. 13
Cookbook and Food Writing Links Vol. 13

BRAIN TRAINING
When I travel I like to ask my brain how I can offer value in my business for my clients. With the change of scenery it comes up with lots of ideas.

Have you ever tried to ask your brain a specific question? My business coach taught me to direct my brain. She says an undirected brain is like an unsupervised toddler. It can get into trouble.

Brains that are unattended like to worry or ruminate on made up stories about what we think others are thinking.

Direct your brain: How can I best use my time today? What is the one thing I can do to offer more value for my clients? How can I help my audience get results ahead of time? What is a new way to offer information of value to my audience? Try it. Your brain is amazing. Put it to work for you, not against you.

SPRING 2018 COOKBOOKS
Spring is one of the prime seasons for publishing cookbooks!

Here are some links to Spring 2018 Cookbook Reviews:
Spring 2018 Cookbook Preview: The 37 New Cookbooks to Buy This Spring

Every Spring 2018 Cookbook That Matters

The 18 Spring Cookbooks We’re Most Excited About

17 New Spring Cookbooks We Can’t Wait to Stain

 

Cookbook author, editor, and Culinary Dietitian Maggie Green, RDN, LD coaches first-time cookbook authors during the pre-publication phase of writing a cookbook. 

Would you like to write a cookbook, but feel alone in the pre-publication phase of writing?

Are you stuck thinking about your cookbook idea or has you project fizzled?

Do you feel overwhelmed with publishing options and the recipes, photography, and publishing process?

I’ve been there. I know first-hand that there’s not a lot of support for first-time cookbook authors who don’t have an agent or a publisher yet.  That’s why I started my work as a cookbook writing coach.

Here are a few resources for you as you venture into the world of cookbook writing: 

Checklist
An 11-point checklist that helps you answer the question, “Am I Ready to Write a Cookbook?”

Cookbook Writing Workbook

What Is A Cookbook Coach? 

10 Reasons to Hire A Cookbook Coach

5 Secrets to Consistent Content Creation
5 Secrets to Consistent Content Creation

One of my superpowers is creating consistent content for my business.

*Regular blog posts since 2010

*Four cookbooks since 2011

*Weekly newsletters since 2012

Do you struggle with regular content creation? Do you start strong with a good idea for a book, blog, or newsletter, but then fizzle out and lack consistency in the producing of the blog posts, newsletters, or cookbooks?

Consistency is king. Customers like consistency. It’s trustworthy. Publishers like consistency. It’s dependable. Your readers like consistency. They want to hear from you. They like what you write about.

In order to help you move from struggling and overwhelmed, I want to share my five secrets to consistent content creation.

1. Decide if you want to create consistent content. You can do this if you want to. If your answer is yes, then let’s do it! If your answer is no, that’s ok. Quit beating yourself up and move on to another way to spend your time.

2. Pick one day and a specific time: I write newsletter and blog post content once a week on Mondays. I spend no more than two hours to do this. I get it done and don’t have to worry about the newsletter or blog post until the next Monday. On Mondays, my sweet spot is between the hours of  8 – 10 am. I set myself up for success. I don’t schedule phone calls during this time. I don’t run errands during this time. I don’t go get coffee with a friend during this time. This time is for my content. Each and every Monday morning. For you, it might be midnight – 2 am. The time doesn’t matter. Just pick a time where you are awake, alert, focused. And I hear what you’re thinking: but I’ve got little kids, I have a job, I have so much to do, I’m so busy. If that’s the case, go back to #1 and decide.

3. Get yourself in a good feeling place before you write. I like to show up on Mondays (and every day, quite frankly) refreshed and ready. For me, this means I have completed my morning routine and I’m cleaned up for the day. I can’t produce when I’m sitting around feeling and smelling like I just crawled out of bed. I work better when I’m clean, dressed, smell good, and my household tasks that I do on Monday mornings are underway.

4. Show up at your computer or laptop. Sit down (or stand up if you want to), and write (or create). By the time I actually sit down, I have a topic in mind to write about. These topics pop into my head in a variety of ways, but most often they occur to me during my morning routine. (This routine is a no-brainer and consists of some quiet coffee time, breakfast with my son, clean up the kitchen, shower, and morning notebook time.) You’d be amazed how many ideas pop into my head when I’m focused …

If you want to write a cookbook: You have to write
If you want to write a cookbook: You have to write

This may be a rant of sorts, but I have something on my mind.

We all have dreams.

Dreams to own our own home. Raise a family. Live a life of travel and excitement.  Some dreams may be more specific such as open a restaurant, buy season tickets to the New Orleans Pelicans, or live on a wooden houseboat in Sausalito, CA. You get the picture. Your dreams are your dreams. Don’t let anyone ever tell you otherwise.

But, if you have a dream of writing a cookbook, or a blog, or a newsletter for your audience, you have to get practical at some point.

Practical, not in the sense, that “you-can’t-write-a-cookbook-because-you’re-not-a-celebrity” practical (I don’t buy into that one. You’re looking at a four-time cookbook author who is not a TV star), or, “no-one-is-reading-your-blog-anyway” practical,  but practical in the sense that “you-have-to-write” practical.  “The-words-have-to-get-on-the-page” practical.  or “Talk-your-book-and-have-it-transcribed” practical.

Here’s what I mean.

This blog post didn’t write itself. My cookbooks didn’t write themselves. And, my weekly newsletter isn’t produced by a content creator other than me.

I’m sitting here at my computer, in my office, writing these words.

My fingers are typing on a black keyboard. There’s a load of laundry in the dryer, the dog is barking at people lined up at my neighbor’s house for an estate sale, and my college-aged daughter just texted me about moving out of her dorm. This is called LIFE – all the things and people and stuff we do in between the time when we write our cookbooks and our blog posts and newsletters.

Truth be told, I created the space and energy to be sitting here. I’m not too busy, too tired, too overwhelmed, or too exhausted, to sit here with my fingers on my keyboard and write. For this is what writers do. We write whether we “feel” like it or not. We show up for ourselves. We create content. We write books. We get them published. We send newsletters. And, deep down we know that if we don’t write, none of the books, blogs, or newsletters happen.

Here’s the upshot: dream all you want. I love dreams. I love living dreams. I adore watching my clients speak their dreams and make them come true. But, like I tell them: if you dream of a cookbook, or a regularly updated blog, or a newsletter for your audience –  you have to sit down and write.

No matter how busy you think you are, no matter how much time you don’t think you have, no matter how overwhelmed you feel, no matter the design of your blog, or your logo, or your Instagram feed. If you want to produce a piece written content, you have to put your fingers on your proverbial black keyboard, or your pen to the notebook, and WRITE.

Writing takes time.

Writing takes up space in your day, or your evening, or your morning, or your night.

Writing means we’re not doing other …

11 Tips From Q1
11 Tips From Q1

It’s the end of the 1st quarter of the year, and I’m fired up about my first 12 weeks of the year. In early January, I set intentions about my coaching programs and moved forward with positive action. Here’s what has happened in my first quarter along with some advice and tips for you and your business:

1. TRIM YOUR EMAIL LIST
I have an active and engaged email list. And we’re trimming the fat. If subscribers aren’t opening the emails, they will be deleted. (Don’t worry, if you’re reading this you’re good to go!) Don’t be afraid to trim down your list to those who want to hear from you. It helps engagement with your regular, consistent emails.

2. CREATE REGULAR, CONSISTENT CONTENT
I continue weekly blog posts on cookbook writing, mindset, and productivity. When a new client finds me, it’s often because of a Google search. They join my list. We get in touch. They buy a program. For sure, I will keep up my regular consistent blog posts. If you’re not creating regular content in your business (blog posts, live streams, videos, something, anything) it’s time to start. Be sure to read my latest blog post with Clotilde Dusoulier, author of Tasting Paris, noted as one of the 37 new cookbooks for Spring 2018 by Epicurious.

3. GO LIVE
I presented two webinars on cookbook writing and it was fun and a great way to give results ahead of time to my audience. I plan to provide more online LIVE events in Q2. Going live and sharing your expertise is the wave of the future.

4. OFFER VIP PROGRAMS
I created a VIP level offer for my mastermind group. This is a way to stay connected to those who want to keep working with me and offer them more value, more opportunities to connect, all at the same price. Consider a VIP level if you don’t have one in your program. One benefit for my VIPs is the opportunity to promote their work in the Tasty Client News section at the end of my newsletter. I hope you love my VIPs as much as I do.

5. CREATE LIVE WORKSHOPS
I created a 6-Week LIVE Cookbook Publishing Workshop. Each week, for 6 weeks,  I showed up live to present the class and answer Q & A. It was well-received and now I have the videos to use for other purposes. More content creation – yay! I’m thinking now of my 6-WEEK LIVE course for Q2. Keep your eyes peeled.

6. TRY SOMETHING NEW
My Cookbook Publishing Blueprint phone calls were a new idea. Through this phone call and simple set of questions, I worked 1:1 with several clients and set them on their path to cookbook publication. Through LIVE Zoom calls, we discussed their projects and set up a timeline for their work. These new, one-time calls are fun and a great way to connect with first-time cookbook authors who just need a little nudge in the …

Cookbook Author Interview Series: Clotilde Dusoulier: Build a List of Emails That You Own
Cookbook Author Interview Series: Clotilde Dusoulier: Build a List of Emails That You Own

In March 2009, I wrote my first cookbook proposal for One Year in My Kentucky Kitchen. (The was ultimately published as The Kentucky Fresh Cookbook in 2011).

In a cookbook proposal, it’s important to identify cookbooks that you like or that you believe are competitors to your proposed book. This gives the agent or editor a glimpse of your “vision” for your proposed cookbook.

One of the cookbooks I identified in my proposal was Chocolate and Zucchini: Daily Adventures in a Parisian Kitchen by Clotilde Dusoulier. Here’s what I wrote “Based on a blog by the same name, this sweet book contains four-color photography and a unique design. I like the size and “feel” of this paperback cookbook.”  At the time I was very into how I wanted my cookbook to “feel” when someone used it. And, based on that criteria, I identified Clotilde’s book as a book I admired.

Now here we are in 2018. Clotilde just published her fifth cookbook and my third and fourth cookbooks will be published this fall of 2018. Clotilde lives in Paris. I live in Kentucky. Despite living across the ocean from each other, our paths crossed in a coaching program. 

Life delivers the most wonderful coincidences and it happens to me all the time. I cross paths with someone. I don’t see them for a while, and then all of the sudden our paths cross again, as we weave in and out of each other’s lives. 

I admire Clotilde and her work. And one day, I think we are going to meet, if not in Paris, then here in the beautiful state of Kentucky. And if you’re still reading this introduction, I hope you enjoy this interview with Clotilde, about her fifth book, Tasting Paris, which as listed as one of the 37 New Cookbooks To Buy This Spring, by Epicurious. 

What is the name of your cookbook(s)?

My new cookbook was published on March 20, 2018, and it is titled Tasting Paris: 100 Recipes to Eat Like a Local.

This is the book I’ve long wanted to write to share the many and wonderful flavors of Paris from a local’s perspective. A cliché-free Paris that reflects the way real Parisians eat today.

Is this your first cookbook?

It is my fifth book! I have previously published:

Chocolate & Zucchini: Daily Adventures in a Parisian Kitchen (my first cookbook, containing classics from my own and my family’s French repertoire)

Clotilde’s Edible Adventures in Paris (a guide to Paris restaurants and food shops)

Edible French: Tasty Expressions and Cultural Bites (a little book of French expressions related to food, with watercolor illustrations)

The French Market Cookbook: Vegetarian Recipes from my Parisian Kitchen (a French vegetarian cookbook)

Do you have a food blog? Was your blog a driving force in obtaining a contract?

I am the author of a food blog called Chocolate & Zucchini, which I’ve been running for 14 1/2 years. I’m an OG blogger, and I was actually the …

Are You A Pro?
Are You A Pro?

I’m fascinated with pros.

(And if you haven’t read Steven Pressfield’s book Turning Pro, I recommend you head to the library or bookstore.)

Here is what Steven Pressfield says about pros. And, I’ve added a few of my own.

  • Pros show up every day even when no one else looks or claps.
  • Pros stay on the job.
  • Pros are patient.
  • Pros seek order.
  • Pros act in the face of fear.
  • Pros accept no excuses from themselves.
  • Pros are prepared.
  • Pros ask for help.
  • Pros master techniques of their craft.
  • Pros practice.
  • Pros don’t take success or failure personally.
  • Pros endure adversity.
  • Pros reinvent themselves.
  • Pros are recognized by other pros.
  • Pros use their mornings effectively.
  • Pros are courageous.
  • Pros are committed.
  • Pros focus.
  • Pros decide.
  • Pros work. (Steven Pressfield says, “Amateurs Tweet. Pros Work.” Ouch.)
  • Pros have integrity even to themselves.
  • Pros live in today, not the past stories.
  • Pros defer gratification.
  • Pros aren’t afraid of negative emotion, in fact, they allow it and act in spite of it.
  • Pros don’t wait for inspiration to sit down and focus.
  • Pros act in anticipation of inspiration.
  • Pros don’t give their power to their ex, kids, spouse, mother, father, co-workers, clients, or neighbors.
  • Pros help others.
  • Pros are consistent.
  • Pros rock.

Cookbook author and culinary dietitian Maggie Green coaches aspiring cookbook authors in the process of writing cookbooks, cookbook proposals, and building their author platform. Download her checklist “Am I Ready to Write A Cookbook?”

Cookbook and Food Writing Links Vol. 12
Cookbook and Food Writing Links Vol. 12

$200 Cookbook

This is older news, but did you ever hear about Tom Brady’s $200 Cookbook?

He created a system and wrote a book about it. It sold out at $200. What’s stopping you from creating your system and a book for your audience?

Recipe Copyright Projection:

As a member of IACP (International Association of Culinary Professionals), I have the opportunity to attend their webinars.

Last month IACP hosted an excellent webinar presented by attorney Joy Butler.

In her webinar, Joy talked about protecting, sharing, and adapting recipes.

I thought you might enjoy her blog post that summarizes her answers to a series of questions asked on this webinar about copyright protecting for recipes.

Cookbook author and culinary dietitian Maggie Green coaches aspiring cookbook authors in the process of writing cookbooks, cookbook proposals, and building their author platform. Download her checklist “Am I Ready to Write A Cookbook?”

Consuming VS Creating
Consuming VS Creating

One of my favorite things to do is consume. I love to read. Eat. Drink red wine. Watch reruns of Downton Abbey and The Great British Baking Show. Listen to podcasts. Look at Instagram. Read the Wall Street Journal. And the obituaries in our local paper. I mean who doesn’t?

  • Some consuming is educational. We learn.
  • Some consuming is relaxing. We take care of ourselves.
  • Some consuming is essential to life. We have to eat.
  • Some consuming has a net negative effect. Like drinking too much wine. It’s called a hangover.
  • Some consuming is at the expense of the work we need to be doing. My coach calls that buffering. Others call it procrastination.
    Consuming rarely offers value to others.

Creating is where our power lies.

  • Creating content, programs, and connections.
  • Creating meals and a picked-up home.
  • Creating recipes or book manuscripts.
  • Creating value and making an offer of a sale.

It’s important to balance consuming with creating.

Your clients, customers, audience, and family may thank you.

But, they may not.

Even if your creation goes unnoticed or not appreciated,  you’ll know that you’re doing the work.  And that’s what it’s all about.

Cookbook author and culinary dietitian Maggie Green coaches aspiring cookbook authors in the process of writing cookbooks, cookbook proposals, and building their author platform. Download her checklist “Am I Ready to Write A Cookbook?”

Why Join a Mastermind Group?
Why Join a Mastermind Group?

In a recent blog post, I introduced the concept of a Mastermind Group and how a Mastermind Group can be beneficial for support, growth, accountability, and positive mental energy when it comes to your business, career, or personal life.

I like the idea of joining a Mastermind Group and can see at least five advantages belonging to one:

1. There is typically an application process to join a Mastermind Group. This screening process ensures that members are committed to the Mastermind Group and that group members are not in competition with each other.

2. Decision making is enhanced because a Mastermind Group serves as a personal board of directors and advisors to group members. These members come together to help each other decide what to do and create a plan to work on their goals.

3. There is a spirit of collaboration to achieve more together, as well as a spirit of assistance because members brainstorm ideas to implement goals.

4. Networks grow to include the members of the Mastermind Group as well as to include the network of each individual member collectively.

5. Members gain a broader perspective to solutions to their problems through the shared-solutions that a Mastermind Group offers. This “Master Mind” is the best part of a group. It’s a wisdom and brain-power that allows members to think big as they access the collective wisdom of all the group members.

If you would like to apply to join the Hungry For A Cookbook Mastermind Group, you can read more about the Mastermind Group here.

Cookbook author and culinary dietitian Maggie Green coaches aspiring cookbook authors in the process of writing cookbooks, cookbook proposals, and building their author platform. 

Cookbook and Food Writing Links Vol. 11
Cookbook and Food Writing Links Vol. 11

In our businesses and personal lives, we are either creating or consuming. I love to consume as much as the next person: social media, articles, webinars, seminars, books, cookbooks. All consuming. Taking in information.

Creating, on the other hand, produces a result. In my business, the results that I consistently produce include classes, cookbooks, webinars, mastermind groups, email marketing materials, blog posts, and recipe content.

I try to pay close attention to my consuming time VS creating time. It’s fun to consume. It’s easy to consume. I learn when I consume. But, it’s in the creating that the real work gets done, my friends.

I get really excited when I read print news about cookbooks and cookbook writing. They are fun to read and give me eternal hope for the role of the print cookbook in our kitchens.

Today I want to share a few links to cookbook news I’ve consumed recently. I hope you enjoy them, and that they ultimately lead you to create something of value for your clients and customers.

COOKBOOK CONCEPTS
Have you heard the buzz about The Immigrant Cookbook? Read this LA Time pick for Cookbook of the Week?  Also, check out the publisher of The Immigrant Cookbook: Interlink Books. They have an impressive list of International Cookery books.

COOKBOOK DEALS
Develop a concept, set yourself apart from others, find an agent, sign a book deal, and other suggestions in How to Land a Publishing For Your Cookbook by Marisa Churchill, chef and cookbook author.

I love to read the obituaries in my local paper. A little fact about me that maybe you don’t know. Cookbooks about funeral food won’t die, and in this article, you read the story about a publisher reaching out to an author to write about a trending topic.

Appliances drive topics for sales of cookbooks. Case in point: Urvashi Pitre. Butter chicken in an Instant Pot. Bingo. Cookbook deal.

COOKBOOK AUTHOR INTERVIEW
Healthyish. A cookbook that returns cooks from extremes and is written by an author with a very popular Instagram photo of a cookie. See the interview with author Lindsay Maitland Hunt by Bon Appetite Magazine. 

Cookbook author and culinary dietitian Maggie Green coaches aspiring cookbook authors in the process of writing cookbooks, cookbook proposals, and building their author platform. Download her checklist “Am I Ready to Write A Cookbook?”