Episode 117: Happy Pandemic Thanksgiving 2020
Episode 117: Happy Pandemic Thanksgiving 2020

Welcome to another episode of the podcast. Today is my traditional day to share stories and recipes here on the podcast. Let’s talk Thanksgiving and today I dedicate this episode to all the front-line health care workers around the world who are doing the work of caring for the seriously ill during this global pandemic.

Peggy’s Corn Pudding 

From The Kentucky Fresh Cookbook

makes 10 servings 

My mother’s aunt Marietta recommended the addition of vanilla extract; she thought it enhanced the custard. The 2006 edition of Joy of Cooking included the vanilla in a modified version of this recipe, based on my recommendation. This recipe can be mixed a day ahead of time, but it should be baked just before serving. The corn can be fresh (from 8 ears), frozen, or canned (drained) kernels. If desired, substitute 1 cup creamed corn for 1 cup corn kernels. 

4 cups corn kernels 

2 tablespoons unbleached all-purpose flour 

¼ cup sugar 

1½ teaspoons salt 

1 teaspoon pure vanilla extract 

4 large eggs 

1½ cups milk 

¼ cup (½ stick) butter, melted 

Preheat the oven to 325°F. Spray a 13×9×2-inch baking dish with nonstick cooking spray. Mix together the corn, flour, sugar, salt, vanilla, eggs, and milk. Stir in the melted butter. Pour into the prepared pan and bake for 55 to 60 minutes, until set around the edges and soft in the middle. For a softer pudding, place the filled baking dish in a water bath (below) and bake for 60 to 70 minutes. 

Making a Water Bath A water bath is similar to a double boiler, but it is used in the oven instead of on the stovetop. Visualize a small pan (or pans) of food sitting in a larger pan of hot water during baking. It is an excellent way to keep a corn pudding soft or to bake individual cups of custard or bread pudding. The hot water insulates the sides of the custard or pudding from the heat of the oven and keeps them soft. To set up a water bath, select a roasting pan large enough to hold the baking dish (or dishes) described in the recipe. Preheat the oven as directed, and have boiling water ready. Pull out the oven rack and place the roasting pan on the rack. Set the baking dish (or dishes) filled with the custard or pudding inside the roasting pan. Carefully pour the boiling water into the pan, filling it until the water is halfway up the sides of the dish(es). Gently push the rack into the oven and bake for the designated time. When baking is complete, with oven mitts on, carefully remove the baking dish from the water. Let the water cool before attempting to remove the pan from the oven.

Listen to Episode 117 below:

Things We Mention In This Episode:

Episode 116: Pandemics, Politics, and Plans
Episode 116: Pandemics, Politics, and Plans

Welcome to another episode of the podcast. I’ll be honest I am tired of what’s going on in the world right now. Maybe a little weary too. The global pandemic. The election in the US. The Thanksgiving and Christmas Plans we aren’t making. Maybe you feel the same. So today I want to talk about some thoughts I’ve had this week that have helped me snap out of it so that I can show up here today to talk to you and help you take a new look at your life just as it is right now and understand better where we are now and where we are called to go.

Listen to Episode 116 below:

Things We Mention In This Episode:

Let’s connect on Instagram @greenapron

Here’s How To Subscribe

I’d love for you to get notified when I release new episodes so you don’t miss any new episodes Click here to subscribe to the podcast in iTunes.

How to Leave a Review:

And, I’d love for you to leave a rating and review. I want to know what you think of the podcast and how I can make this podcast one you love to listen to and share with your friends. Plus,  iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review for the podcast here.

Let’s Keep The Conversation Going…

Do you have an idea for a cookbook concept?

Would you like to know more about writing cookbooks?

Do you collect cookbooks and want to be interviewed on the show?

Comment below and share your story or visit me on Instagram which is currently my favorite way to connect outside of the Cookbook Love Podcast Facebook Group.

Episode 115: How Cookbook Writers Get Paid: Cookbook Author Jill Nussinow
Episode 115: How Cookbook Writers Get Paid: Cookbook Author Jill Nussinow

Welcome to another episode of the podcast. Jill Nussinow, aka The Veggie Queen, has been teaching people about the joys of eating whole food, plant-based meals for the past 30 years. For more than 25 of them she has been teaching at Santa Rosa Junior College as adjunct chef instructor specializing in vegetarian and vegetable classes. Jill is a Registered Dietitian who awakens people to vegetable possibilities. She is a cookbook author and freelance writer. Jill is the author of 4 cookbooks and in this episode we talk about Jill’s journey as a self- and traditionally-published cookbook writer.

Listen to Episode 115 below:

Things We Mention In This Episode:

Let’s connect on Instagram @greenapron

Here’s How To Subscribe

I’d love for you to get notified when I release new episodes so you don’t miss any new episodes Click here to subscribe to the podcast in iTunes.

How to Leave a Review:

And, I’d love for you to leave a rating and review. I want to know what you think of the podcast and how I can make this podcast one you love to listen to and share with your friends. Plus,  iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review for the podcast here.

Let’s Keep The Conversation Going…

Do you have an idea for a cookbook concept?

Would you like to know more about writing cookbooks?

Do you collect cookbooks and want to be interviewed on the show?

Comment below and share your story or visit me on Instagram which is currently my favorite way to connect outside of the Cookbook Love Podcast Facebook Group.

Episode 114: Being a Cookbook Writer: 6 Reasons Cookbook Writers Don’t Pitch
Episode 114: Being a Cookbook Writer: 6 Reasons Cookbook Writers Don’t Pitch

Welcome to another episode of the podcast.Today we are going to talk about “not pitching”. In order to become cookbook writers who get paid to write a cookbook, we have to send a publisher our idea for a cookbook. But in reality, we’re not just sending our idea or cookbook concept, we’re sending our belief in ourselves, our readers, and in publishing. Let’s dive into a discussion of 6 reasons that cookbook writers don’t pitch and therefore don’t get paid to write cookbooks.  And if you’re wondering exactly what Cookbook Publishing VS Cookbook Printing, head over to Episode 104.

  1. They can’t decide on what to write about. They have so many ideas. So they don’t pick an idea. When we’re not willing to pick one idea, we can’t pitch. Episode 109 How to Stop Feeling All Over the Place
  2. They are afraid of rejection and in fact this is all that sometimes “publishing gurus” talk about is the rejection. In order to gain a contract with a traditional publisher, we have to be willing to get rejected.
  3. They don’t think they are expert enough. Here’s the truth – to truly help others heal, learn, or have fun in their kitchens you only need to be a few steps ahead of the people you can help. 
  4. They spend too much time looking at competition or colleagues and saying that it’s all been done before or thinking that they have nothing else to add to the conversation. In order to write a cookbook, you don’t need to be ahead of your colleagues and competitors. That’s not the bar. Stop worrying about what colleagues and competitors are doing.
  5. They don’t have a writing and cooking routine. They lack a plan or the discipline to stick to their plan. They don’t have any accountability or a visible path forward. They don’t incorporate the thoughts and actions required to pitch into their week. If you struggle with this, listen in to Episode 108 Commitment Can Feel Terrible.
  6. They don’t think their platform is “big” enough. The secret to getting paid to get published isn’t all about the numbers of a platform. Writing a good proposal can overcome platform numbers. Listen to How Cookbook Writers Get Paid: Literary Agent Sally Ekus Episode 112 for more about this topic of “the size of a platform”.

Listen to Episode 114 below:

Things We Mention In This Episode:

Let’s connect on Instagram @greenapron

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Episode 113: Being a Cookbook Writer: Recipe Development
Episode 113: Being a Cookbook Writer: Recipe Development

Welcome to another episode of the podcast. I have received many questions lately about recipe development. And in Episode 88 with Jonathon Deutsch we discussed recipe development at the Drexel University Food Lab. For this episode I think it’s important to take a look at recipe development from the perspective of a home kitchen as we as cookbook writers become students of food and cooking.

Listen to Episode 113 below:

Things We Mention In This Episode:

Let’s connect on Instagram @greenapron

Here’s How To Subscribe

I’d love for you to get notified when I release new episodes so you don’t miss any new episodes Click here to subscribe to the podcast in iTunes.

How to Leave a Review:

And, I’d love for you to leave a rating and review. I want to know what you think of the podcast and how I can make this podcast one you love to listen to and share with your friends. Plus,  iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review for the podcast here.

Let’s Keep The Conversation Going…

Do you have an idea for a cookbook concept?

Would you like to know more about writing cookbooks?

Do you collect cookbooks and want to be interviewed on the show?

Comment below and share your story or visit me on Instagram which is currently my favorite way to connect outside of the Cookbook Love Podcast Facebook Group.

Episode 112: How Cookbook Writers Get Paid: Literary Agent Sally Ekus
Episode 112: How Cookbook Writers Get Paid: Literary Agent Sally Ekus

Welcome to another episode of the podcast. Today we continue our series How Cookbook Writer Get Paid with an interview with Sally Ekus. Sally Ekus joined The Lisa Ekus Group in 2009. She represents a wide range of culinary, health, wellness, and lifestyle talent, from first-time cookbook authors to seasoned chefs, professional food writers to bloggers, and internet and YouTube personalities. Sally loves being the liaison between an author and their publisher and takes great pride in guiding authors towards their dreams of publication.

Listen to Episode 112 below:

Things We Mention In This Episode:

Let’s connect on Instagram @greenapron

Here’s How To Subscribe

I’d love for you to get notified when I release new episodes so you don’t miss any new episodes Click here to subscribe to the podcast in iTunes.

How to Leave a Review:

And, I’d love for you to leave a rating and review. I want to know what you think of the podcast and how I can make this podcast one you love to listen to and share with your friends. Plus,  iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review for the podcast here.

Let’s Keep The Conversation Going…

Do you have an idea for a cookbook concept?

Would you like to know more about writing cookbooks?

Do you collect cookbooks and want to be interviewed on the show?

Comment below and share your story or visit me on Instagram which is currently my favorite way to connect outside of the Cookbook Love Podcast Facebook Group.

Episode 111: 10 Thoughts that Hold Cookbook Writers Back
Episode 111: 10 Thoughts that Hold Cookbook Writers Back

Welcome to another episode of the podcast. I recently held a series of interviews with food & nutrition experts to find out what they considered to be their biggest challenges when it came to writing a cookbook and getting published. I thought it would be fun today to talk a little bit about these challenges and for you to see that you’re not alone if any of these resonate with you too.

  1. I have to get super personal and can’t just share the recipe
  2. I juggle a lot of things already
  3. I don’t want to share stories about my life
  4. I’m not a “professional”
  5. I don’t have a niche
  6. I’m not good at putting in all the extra “fluff” writing
  7. I don’t know the publisher’s side of the equation
  8. How many people are going to bookstores now anyway
  9. I don’t know the publishing process
  10. I can’t find an agent or a publisher

Listen to Episode 111 below:

Things We Mention In This Episode:

Let’s connect on Instagram @greenapron

Here’s How To Subscribe

I’d love for you to get notified when I release new episodes so you don’t miss any new episodes Click here to subscribe to the podcast in iTunes.

How to Leave a Review:

And, I’d love for you to leave a rating and review. I want to know what you think of the podcast and how I can make this podcast one you love to listen to and share with your friends. Plus,  iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review for the podcast here.

Let’s Keep The Conversation Going…

Do you have an idea for a cookbook concept?

Would you like to know more about writing cookbooks?

Do you collect cookbooks and want to be interviewed on the show?

Comment below and share your story or visit me on Instagram which is currently my favorite way to connect outside of the Cookbook Love Podcast Facebook Group.

Episode 110: How Cookbook Writers Get Paid: Cookbook Author Georgia Freedman
Episode 110: How Cookbook Writers Get Paid: Cookbook Author Georgia Freedman

Welcome to another episode of the podcast. One question I get asked frequently  about cookbook writing is, “Is it worth it?” The cost of writing a cookbook could be broken down into the number of hours spent on the project and the money earned reduced to a dollars/hour amount, but what’s always missing from a discussion like that are the valuable, intangible benefits of writing a cookbook. To dive into this topic more, I decided to start this series How Cookbook Writers Get Paid. Today I have 2x cookbook author Georgia Freedman on the podcast. Georgia a freelance food and travel writer and recipe developer specializing primarily in Asian destinations and California-style home cooking. She is the author of Cooking South of the Clouds—Recipes and Stories from China’s Yunnan Province (Kyle, 2018) co-author of the cookbook The Chocolate Room—Recipes from Brooklyn’s Favorite Chocolate Cafe (Rizzoli, 2016).

Listen to Episode 110 below:

Things We Mention In This Episode:

Let’s connect on Instagram @greenapron

Here’s How To Subscribe

I’d love for you to get notified when I release new episodes so you don’t miss any new episodes Click here to subscribe to the podcast in iTunes.

How to Leave a Review:

And, I’d love for you to leave a rating and review. I want to know what you think of the podcast and how I can make this podcast one you love to listen to and share with your friends. Plus,  iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review for the podcast here.

Let’s Keep The Conversation Going…

Do you have an idea for a cookbook concept?

Would you like to know more about writing cookbooks?

Do you collect cookbooks and want to be interviewed on the show?

Comment below and share your story or visit me on Instagram which is currently my favorite way to connect outside of the Cookbook Love Podcast Facebook Group.

Episode 109: Being a Cookbook Writer: How to Stop Feeling All Over the Place
Episode 109: Being a Cookbook Writer: How to Stop Feeling All Over the Place

Welcome to another episode of the podcast. Over the past few weeks, I’ve spent time talking to Food and Nutrition Experts and Food Bloggers who want to write a cookbook. Many of them told me that they feel all over the place. When we feel all over the place, it’s typically because our thoughts are all over the place. So in today’s episode, I want to break down some ways to rein in your thoughts about your cookbook project and what to do when you feel all over the place:

  1. Write down your idea
  2. Write down your why? Why I Write Cookbook Episode 38 of the podcast
  3. Identify your reader. 
    1. What is the burning issue you want to talk about? 
    2. Where do you want to take them? What story or journey are you going to talk about? 
  4. Narrow down or layer the topic with two stories or journeys. Don’t bite off more than you can chew.
  5. Look at competitive titles. This shows the possibility. How will your topic be different?
  6. Create a loose outline for your book. Capture the main topics you want to convey. Do you still feel all over the place – that means your thoughts are still all over the place. What are the main thoughts you want to convey to your reader?
  7. Start your research for what you don’t know. 
  8. What recipes will best help you convey the idea you want to talk or teach about?
  9. Create a loose recipe list to go with your loose outline

Listen to Episode 109 below:

Things We Mention In This Episode:

Let’s connect on Instagram @greenapron

Here’s How To Subscribe

I’d love for you to get notified when I release new episodes so you don’t miss any new episodes Click here to subscribe to the podcast in iTunes.

How to Leave a Review:

And, I’d love for you to leave a rating and review. I want to know what you think of the podcast and how I can make this podcast one you love to listen to and share with your friends. Plus,  iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review for the podcast here.

Let’s Keep The Conversation Going…

Do you have an idea for a cookbook concept?

Would you like to know more about writing cookbooks?

Do you collect cookbooks and want to be interviewed on the show?

Comment below and share your story or visit me on Instagram which is currently my favorite way to connect outside of the Cookbook Love Podcast Facebook Group.

Episode 108: Being a Cookbook Writer: Commitment Can Feel Terrible
Episode 108: Being a Cookbook Writer: Commitment Can Feel Terrible

Welcome to another episode of the podcast. In today’s podcast, I am going to talk about commitment and how that very often can feel terrible. Join in for today’s episode as I discuss commitment, planning, feeling terrible, and how we can move forward with our dream project like a cookbook.

Listen to Episode 108 below:

Things We Mention In This Episode:

Let’s connect on Instagram @greenapron

Here’s How To Subscribe

I’d love for you to get notified when I release new episodes so you don’t miss any new episodes Click here to subscribe to the podcast in iTunes.

How to Leave a Review:

And, I’d love for you to leave a rating and review. I want to know what you think of the podcast and how I can make this podcast one you love to listen to and share with your friends. Plus,  iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review for the podcast here.

Let’s Keep The Conversation Going…

Do you have an idea for a cookbook concept?

Would you like to know more about writing cookbooks?

Do you collect cookbooks and want to be interviewed on the show?

Comment below and share your story or visit me on Instagram which is currently my favorite way to connect outside of the Cookbook Love Podcast Facebook Group.

Episode 107: Julia Reed and Cook/Food Books to Read
Episode 107: Julia Reed and Cook/Food Books to Read

Welcome to another episode of the podcast. First, a sad note to recognize the death of cookbook author and writer Julia Reed. Julia died from cancer at the end of August in Newport, Rhode Island. She was 59. Her books and articles were a joy to read. Which brings me to the topic of this show – cookbooks and food books I love to read. See the links below and listen in as I discuss some of my favorite cookbooks and food books to read. And thanks to all the cookbook readers who are faithful to this podcast.

Listen to Episode 107 below:

Things We Mention In This Episode:

Let’s connect on Instagram @greenapron

Here’s How To Subscribe

I’d love for you to get notified when I release new episodes so you don’t miss any new episodes Click here to subscribe to the podcast in iTunes.

How to Leave a Review:

And, I’d love for you to leave a rating and review. I want to know what you think of the podcast and how I can make this podcast one you love to listen to and share with your friends. Plus,  iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review for the podcast here.

Let’s Keep The Conversation Going…

Do you have an idea for a cookbook concept?

Would you like to know more about writing cookbooks?

Do you collect cookbooks and want to be interviewed on the show?

Comment below and share your story or visit me on Instagram which is currently my favorite way to connect outside of the Cookbook Love Podcast Facebook Group.

Episode 106: Cookbook Coaches and Literary Agents
Episode 106: Cookbook Coaches and Literary Agents

Welcome to another episode of the podcast. Today I discuss the differences between cookbook coaches and cookbook agents. There is a role for both coaches and agents in the writing landscape, just like in sports. 

Coaches are paid by the writer upfront for their coaching sessions, programs, or services. Cookbook coaches help writers:
Achieve their dream of writing a cookbook
Refine their book idea
Define their audience
Pitch agents and publishers who accept unsolicited proposals
Edi work on the proposal
Provide accountability and move the project along
With emotional support to writers
Understand the publishing process
With their contacts in the publishing industry

Agents are generally not paid upfront by the author. They earn their income from their  15% cut of the earnings of the writer. Agents assist writers with their:
Contacts in the publishing industry
Role as the middle-person between writers and publishers
Experience as a negotiator
Contract and advance negotiation
Inside knowledge about editorial budgets
Inside knowledge about what editors may be looking for
Shaping the proposal to send what publishers want
Leverage subsidiary rights and foreign language translations

Listen to Episode 106 below:

Things We Mention In This Episode:

Let’s connect on Instagram @greenapron

Here’s How To Subscribe

I’d love for you to get notified when I release new episodes so you don’t miss any new episodes Click here to subscribe to the podcast in iTunes.

How to Leave a Review:

And, I’d love for you to leave a rating and review. I want to know what you think of the podcast and how I can make this podcast one you love to listen to and share with your friends. Plus,  iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review for the podcast here.

Let’s Keep The Conversation Going…

Do you have an idea for a cookbook concept?

Would you like to know more about writing cookbooks?

Do you collect cookbooks and want to be interviewed on the show?

Comment below and share your story or visit me on Instagram which is currently my favorite way to connect outside of the Cookbook Love Podcast Facebook Group.

Episode 105: Behind The Scenes of A Cookbook: Your Story and Your Cookbook with Patricia Greenberg
Episode 105: Behind The Scenes of A Cookbook: Your Story and Your Cookbook with Patricia Greenberg

Welcome to another episode of the podcast. Today I’m excited to have an interview with Patricia Greenberg. Patricia is a best-selling cookbook author, dietitian, chef, fitness expert, wife and mom. In her work with Fitness Gourmet Patricia is ushering in a new era of bite-sized livable health, nutrition and fitness solutions. The Fitness Gourmet is a wellness consulting firm that specializes in teaching seminars nationwide. Patricia has a special interest in enhancing the education of the general public, through television, radio, and her web series, providing accurate nutrition and health information to today’s consumer which has had an impact on the lives and health of thousands of people. Today on the podcast we talk about Patricia’s four cookbooks, her journey through agent-assisted publishing to self-publishing, and Patricia’s belief in the power of storytelling in all of our writing. 

Listen to Episode 105 below:

Things We Mention In This Episode:

Let’s connect on Instagram @greenapron

Here’s How To Subscribe

I’d love for you to get notified when I release new episodes so you don’t miss any new episodes Click here to subscribe to the podcast in iTunes.

How to Leave a Review:

And, I’d love for you to leave a rating and review. I want to know what you think of the podcast and how I can make this podcast one you love to listen to and share with your friends. Plus,  iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review for the podcast here.

Let’s Keep The Conversation Going…

Do you have an idea for a cookbook concept?

Would you like to know more about writing cookbooks?

Do you collect cookbooks and want to be interviewed on the show?

Comment below and share your story or visit me on Instagram which is currently my favorite way to connect outside of the Cookbook Love Podcast Facebook Group.

Episode 104: The Difference Between Cookbook Publishing and Cookbook Printing
Episode 104: The Difference Between Cookbook Publishing and Cookbook Printing

Welcome to another episode of the podcast. Today I want to talk about the difference between cookbook printing and cookbook publishing. Many of my students and those I talk to about writing cookbooks, start to look for cookbook publishers. But some are not clear in the understanding of what a cookbook printer does and what a publisher does. So today I thought I’d talk a little bit about that.

Printing

  1. Printing is ONE aspect of the entire publishing process
  2. The key focus in new technology and adapting to the needs of the people who buy book printing through sales, managing materials
  3. Printers print for hundreds of publisher
  4. Publishers typically don’t have their own printing press
  5. A printer manufactures a physical product  – a book
  6. A publisher requests the print job
  7. A publisher pays the book printer to produce the book – they print it, and they bind it
  8. A publisher can order one book or a print run
  9. When the book is printed, the author or publisher receives a printed and bound book created to their specifications
  10. The publisher retains rights to the intellectual property of the book
  11. Some printers fulfill orders and some printers distribute books

Publishers

  1. The key activities of a publisher are: acquisition of manuscripts, editing, book design, coordinating the printing, and then marketing and sales of the book
  2. Primarily responsible for bringing books to market
  3. Publishers look for manuscripts to publish
  4. Publishers shepherd and move manuscripts through the process
  5. Publishers turn the raw manuscript into print-ready files
  6. Book publishers own the rights to the books they publish
  7. Book publishers make a profit from the sales of the book
  8. Book publishers obtain the rights to publish a book from an author, or if they are self-publishing they already own the rights
  9. Book publishers accept all financial responsibility for the production and promotion of the books they publish in return for the majority of the salves revenue from the sales of the book.
  10. The author receives a royalty payment based on a percentage of each book sold
  11. Publishers organize and managing the printing of a book.
  12. Publisher market the book
  13. They also handle book production to include
    • Editing with a professional editor
    • Design to create the layout for the book, choose the fonts, and format the book style as well as design the front and back cover.
    • The legal department of a publisher obtains the copyrights for the book, registers the ISBN and arranges contracts and other legal documents that protect the IP of the book.
    • Market the book through indirect channels like wholesalers and booksellers
    • Reach the audience directly through their website and events like conferences
    • Act as venture capitalists for authors??
    • Marketing to get the book in front of the target audience through social media, author appearances, and other marketing strategies.
    • Distribution and warehousing hold the inventor of books and distributes them to retail outlets or the customer directly as the orders are received. Note: some publishers order print-on-demand copies of the book to reduce the
Episode 103: Cookbook Writing: Let’s Dispel Some Myths
Episode 103: Cookbook Writing: Let’s Dispel Some Myths

Writing a cookbook should not be a mysterious process. Also, writing a cookbook is not a project available only to celebrities and TV stars. If you have a passion for baking, nutrition, special diets, or cooking, and you have an audience who needs something you know about, then you can write a cookbook. Based on my experience with both my own and other author’s cookbook projects I’d like to dispel a few myths about writing a cookbook.

Myth #1

I need to have a successful food blog before I write a cookbook.

While a food blog might help with the promotion of a cookbook or it may provide the way that you connect with your audience, you do not have to have one prior to writing a cookbook. I have written two cookbooks, and am under contract for two more books, and I don’t have a food blog. I tried to start a food blog once, but it did not take long before I realized that I didn’t enjoy food photography. Also, I am interested more in cooking and building my business than I am in taking the time to learn how to photograph food. There are other cookbook authors who do not have a food blog. However, even if you don’t have a food blog, what you do need is a platform. This is how you connect with your audience and how your audience connects with you. If you are a consultant, speaker, cooking or baking teacher, food or nutrition writer, you have a connection with an audience even without a food blog. Agents and publishers like robust platforms, but this is not always specifically a food blog.

Myth #2

I cannot write a book because someone has already written about my topic.

Let’s put this myth to rest. Take a trip to a local bookstore or the Food, Cooking, and Wine section of cookbooks on Amazon.com and look at how many Italian cookbooks or cookie books or Paleo diet books are published and in print. Even if your topic has been written about before, there is room for you and your unique spin on the subject. That is the difference between your book and everyone else’s book – YOU! -and your unique approach to the topic. Insert yourself in any topic you write about and provide for your audience what they want and need in a way only you can. No one has written that book before.

Myth #3

I must have my cookbook published by a major publisher.

There are several routes to the publication of a cookbook. Large publishers look for authors with extensive, robust platforms. If you have that, then a larger publisher with nationwide distribution may be for you. However, I’d argue that small, regional publishers are worthy of your cookbook proposal as well. Smaller publishers create beautiful cookbooks generally on more regionally focused topics that are popular such as micro-cuisines as evidenced by the rise in interest in books about Appalachian cuisine and

Episode 102: 20 Ways a Cookbook Writer Can Start the School Year
Episode 102: 20 Ways a Cookbook Writer Can Start the School Year

Welcome to another episode of the podcast. With the beginning of the school year I wanted to talk about 20 things we can do to start the school year – to learn something new and grow into a new project or new identity. 

Give yourself some time to complete this exercise. This is the kind of stuff I like to reflect on as I embark on a new school year. I hope you enjoy this reflection.

  1. Write down everything you have accomplished this past 12 months.
  2. Pat yourself on the back. Tell yourself the story of how awesome you are to accomplish all of that.
  3. Write down the name of three people who helped you become the person you are today.
  4. Write them a note of appreciation.
  5. Write on a piece of paper the story you tell yourself about not being worthy of becoming a writer, author, or business owner, or whatever you dream of doing.
  6. Burn this story in the next neighborhood firepit gathering or in your fireplace. Your worthiness is never questioned. Ever. You were born worthy. The end.
  7. Practice telling yourself this every morning. 
  8. Write down something you wanted to accomplish yesterday, but didn’t.
  9. Write down the reason you didn’t accomplish this. 
  10. Take a look at this reason. If your reason is one that crops up ever so rarely, like, “My son had a fever of 103F and I sat with him and watched movies” then as a mom tell yourself, “I was standing where you were supposed to be standing” as Ron Rohlheiser says. You were doing what you needed to do. This happens rarely so all is well.
  11. If your reason for not doing what you want to do repeats and repeats itself over and over in your life, reasons like “I didn’t want to”, “I’m too busy”, or “I decided it wouldn’t matter”, “I don’t have enough time”, then….
  12. Understand that sometimes we have to feel discomfort (negative emotion) to get to our dreams of becoming a writer, decluttering our closet, drinking less, or losing weight. And acknowledge that the real reason we don’t write, declutter, drink less, or lose weight is because of how it makes us feel to change and do something different.
  13. Write a letter to time. Tell time how you feel about it. 
  14. Reflect on this: Time is truly finite and the one finite thing we have – the minutes of our lives. Are you using the minutes of your life to make a difference? Or watching others make a difference?
  15.  Update your Instagram app. In the top right corner of the updated app, tap and set the timer to alert you when you’ve been in IG for 15 minutes/day. IG is fun and I use it too, but in this new school year let’s get back to living our lives and not watching others live their life. 
  16. Write a list of the recipes you love to cook and bake that everyone asks you for. You know – the recipes
Episode 101: If You Want To Write a Cookbook: Ask Your Brain Questions
Episode 101: If You Want To Write a Cookbook: Ask Your Brain Questions

When we have a question the first thing many of us do is turn to Google.

Google will tell us the answer.

Google is amazing, but for finding answers that will help us grow and expand, we have to turn to our brains.

My business coach teaches that the secret to anything “better” is better questions – the type of question that inspires high-quality results.

When I ask my brain questions I jot the answers in Google Keep, or my iPhone notes app. If I’m in the car or on a walk I’ll even record the answers on my iPhone. When I’m near my notebook and have a pen, well that’s my favorite spot to answer.

Today I want to share some questions for you to consider. Take time to ask. Your brain knows the answer.

  1.     What would I need to think and feel so that I can make decisions like a writer who wants to find and pitch a publisher?
  2.     What would my life or book look like if I didn’t procrastinate or self-sabotage my project?
  3.     What do I want to believe about finding a publisher for my cookbook?
  4.     How could my days or weeks change for the better if I got a grip on my schedule and stopped believing I don’t have time?
  5.     How could I make pitching a publisher so easy that they couldn’t do anything but offer me a contract?
  6.     How can I think, feel, and do to inspire cooks or bakers into action?
  7.     What new and fun opportunities will I have as a result of being the author of a print cookbook?
  8.     What thoughts about my cookbook project make me feel inspired? How can I inspire a publisher to take action on me?
  9.     What would I need to think to feel more confident as a cookbook writer?
  10.   What would a perfect day as a cookbook writer look like? what would it take to create that day? Do I have to have a perfect day to move forward with my project?

Listen to Episode 101 below:

Things We Mention In This Episode:

Let’s connect on Instagram @greenapron

Here’s How To Subscribe

I’d love for you to get notified when I release new episodes so you don’t miss any new episodes Click here to subscribe to the podcast in iTunes.

How to Leave a Review:

And, I’d love for you to leave a rating and review. I want to know what you think of the podcast and how I can make this podcast one you love to listen to and share with your friends. Plus,  iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review for the podcast here.

Let’s Keep The Conversation

Episode 100: 100 Things to Love About Cookbooks
Episode 100: 100 Things to Love About Cookbooks

Welcome to another episode of the podcast. Today is episode 100!

The plan for today’s show is to list for you 100 “things” to love about cookbooks. So enjoy this episode as I run though features, people, topics, and more – all components of a cookbook that I love.

  1. Recipes
  2. Stories
  3. History lessons
  4. Illustration
  5. Photographs
  6. Ingredient discovery
  7. How to use ingredients
  8. Techniques
  9. Flavor building
  10. Boxed tips
  11. Mistakes to avoid
  12. Chef tips
  13. Pro tips
  14. Pantry lists
  15. Glossaries
  16. Shopping lists
  17. Endpapers
  18. Foreward
  19. Acknowledgments
  20. Index
  21. Introductions
  22. Table of Contents
  23. Charts for measurements
  24. Equivalents
  25. Conversions
  26. Substitutions
  27. Recipe writing style
  28. Action method recipes
  29. Formula recipes
  30. Ratio recipes
  31. Step by step photos
  32. Ingredient photos
  33. Photos of people and cooks
  34. Dust jacket
  35. Casing
  36. Trim Size
  37. ISBN
  38. Bar codes
  39. Copyright
  40. Paper selection
  41. Paper edging
  42. Book design
  43. Fonts
  44. Recipe and page layouts
  45. Authors
  46. Chefs
  47. Home cooks
  48. Home economists
  49. Bloggers
  50. Celebrities
  51. Farmers and growers
  52. Dietitians
  53. Doctors
  54. Photographers
  55. Agents
  56. Acquisition editors
  57. Production editors
  58. Line or copy editors
  59. Indexer
  60. Printer
  61. Marketer
  62. Public relations expert
  63. Book packagers
  64. Book distributors
  65. Booksellers
  66. Readers 
  67. Publishers
  68. Cookbook stores
  69. Bookstores
  70. Online book shopping
  71. Series cookbooks
  72. Collectible cookbooks
  73. Collecting cookbooks
  74. Indian
  75. Asian
  76. European
  77. African
  78. South American
  79. North American
  80. Australia
  81. Antarctica
  82. Dictionaries
  83. Tip books
  84. Single-subject
  85. Restaurant
  86. Inns
  87. Cafes
  88. Meal courses
  89. Appliances
  90. Cooking technique
  91. Baking
  92. Health
  93. Healing
  94. Chronic disease
  95. Regional
  96. States 
  97. Countries
  98. First books by authors
  99. Historic
  100. Food fundamentals
  101. All-purpose
  102. Cooking schools
  103. Armchair travel
  104. Road trips
  105. Essay or narrative
  106. Menus 
  107. Meal Plans

 

Listen to Episode 100 below:

Things We Mention In This Episode:

Let’s connect on Instagram @greenapron

Here’s How To Subscribe

I’d love for you to get notified when I release new episodes so you don’t miss any new episodes Click here to subscribe to the podcast in iTunes.

How to Leave a Review:

And, I’d love for you to leave a rating and review. I want to know what you think of the podcast and how I can make this podcast one you love to listen to and share with your friends. Plus,  iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review for the podcast here.

Let’s Keep The Conversation Going…

Do you have an idea for a cookbook concept?

Would you like to know more about writing cookbooks?

Do you collect cookbooks and want to be interviewed on the show?

Comment below and share your story or visit me on Instagram which is currently my favorite way to connect outside of the Cookbook Love Podcast Facebook Group.

Episode 99: Want to Write a Food Memoir?
Episode 99: Want to Write a Food Memoir?

Welcome to another episode of the podcast. Today I want to talk about writing food memoirs. One of my private coaching clients is discerning the format of the food/cooking book she wants to write. Part of her wants to write a memoir and part of her a cookbook. One would be more story-driven, and the other more recipe-driven. She was then questioned whether she needed to write a book proposal for a memoir and wanted me to tell her what to do.

As a coach, I try to avoid telling my clients my opinion about what they should do. I believe that they have internal guidance that directs them what to do and helps them have their own back and feel good about their decision. So, I do feel that not giving a direct response is a challenge because that’s often what my coaching clients desire – someone to validate their next step. As a coach, I certainly want to facilitate their decision-making process, and let them create their own results. But, in this instance, I also wanted an informed answer, from someone in the trenches, about whether writing a book proposal for her book concept was necessary.

To get an informed answer, I emailed colleagues who are editors at traditional publishing houses and university presses. I asked them if they received a submission for a food memoir, would they expect to see a proposal or manuscript? Much to my delight, they all responded. (Never underestimate the power of asking and never be afraid to ask!) And here are their answers:

Editor #1: She needs to write a proposal but does not need to write a full manuscript.

Editor #2: I would advise the author to put together a proposal if possible. It is a wonderful and helpful exercise and ultimately will be a strong snapshot for a publisher or agent to gather information quickly about the project. It is important to include marketing thoughts and comparable books as well.

Editor #3: My recommendation would be to put together a book proposal first to solicit either an agent or a traditional publisher, whether or not she has a manuscript completed. When soliciting an agent or editor, they are going to be bogged down with submissions so even if she has a completed manuscript, a comprehensive proposal is going to be much more compelling to catch their eye. My recommendation would be to keep it simple but engaging (around 8-10 pages is about perfect because you can include a lot of important information without asking too much time of the agent/editor.)

Editor #4: A proposal is a way to go. That’s what literary agents and editors/publishers are going to want to see: an outline, sample chapter, author bio, competitive/comparative title overview, marketing strategy.

So if you’re reading this, and want to find a publisher for your cookbook or your food memoir or any work of non-fiction related to health, wellness, or food, write a proposal. Don’t write your entire manuscript.

Episode 98: Hungry For a Cookbook Mastermind
Episode 98: Hungry For a Cookbook Mastermind

Applications are now open to join the September 2020 Hungry for a Cookbook Mastermind. I started Hungry for a Cookbook in 2017 and since then have had over 50 cookbook writers go through the mastermind. As a result of the mastermind,  have been defined, businesses built, proposals written, agents retained, publishers signed, manuscripts written, and cookbooks published.

Here’s what Jack Canfield of The Success Principles has to say about masterminds. “We all know that two heads are better than one when it comes to solving a problem or creating a result. So imagine having a permanent group of five to six people who meet for the purpose of problem-solving, brainstorming, networking, and encouraging and motivating each other. This process, called masterminding, is one of the most powerful tools for success presented in this book. I don’t know anybody who has become super successful who has not employed the principle of masterminding.”

Jack is right. Masterminding is a powerful tool.

Over the next few days, you have a chance to join a small group of dietitians, cooks, and bakers in the Hungry for A Cookbook Mastermind. In this mastermind, we focus on cookbook concept development, platform building, and writing cookbook proposals. 

What is a mastermind group?

A Mastermind Group is a group of individuals who meet on a regular basis to challenge each other to set goals, brainstorm ideas and support each other in a spirit of compassion, respect, and honesty. Mastermind Groups help participants grow because the other participants are supportive, but can also help to clarify goals through being a devil’s advocate to one another.

Each Mastermind Group meeting has an agenda, but participation by each group member is key, for the group cannot function without participants who are committed to attend the meetings, set goals, and help others set their goals as they grow alongside each other. Brainstorming and a spirit of community and cooperation are key to the success of a Mastermind Group.

Anyone can join a Mastermind Group. Typically there are 5 to 8 people in a Mastermind Group. The members have a shared interest, similar skill or success level, and have a desire to make the next months of their life extraordinary. The want to be in a supportive group that helps them reach or exceed their goals. They are ready to let their desire to reach their goals overcome any fear of change or goal setting that they may have.

Mastermind Groups are organized by an individual who is responsible to gather the group, set up the meeting space, set the agenda for the meetings, and ensure that the meetings run smoothly. Because of the group nature of a Mastermind Group, commitment from each member is crucial. Highly motivated participants who are willing to ask, and give, help and support, and who commit to showing up for meetings make the group successful.

Mastermind Groups meet at least once a month, but sometimes more frequently such as weekly or every other week. The agenda is