BOOK MARKETING

My 2nd cookbook, Tasting Kentucky: Favorite Recipes from the Bluegrass State continues to keep me busy. Most marketing efforts for this book are up to me. Every week I schedule time to contact new sales and signing leads and to follow-up on activities from the previous weeks.

One of my go-to resources for topics related to writing, publishing, and marketing is Joanna Penn, of The Creative Penn. You can read here her thoughts on marketing or if you’re interested buy her book, How to Market a Book where she discusses marketing principles, prerequisites for success, short-term marketing concepts, author platforms,and book launches.

WRITING ADVICE

November is #NaNoWriMo (National Novel Writing Month). While this newsletter is about writing cookbooks, there are similarities between writing novels and cookbooks. As part of a #NaNoWriMo promotion, I became aware of this complimentary copy of The Ultimate Guide to Writing Advice. 

AUTHOR PLATFORMS

It takes time to build an author platform. It also takes time to write a cookbook proposal or manuscript. In this blog post, Chad R. Allen answers the question How Do I Write My Book and Build a Platform at the Same Time?

If you have questions about what an author platform is and how to build one, read my blog post and download the Build Your Author Platform worksheet.

FOOD TRENDS

We’re nearing the end of the calendar year and food trends for 2017 are starting to emerge. Reading about these trends is something I always enjoy. In the article written for Foodservice Equipment and Supplies, six trends are identified that “may move from cutting edge to mainstream.”

Follow my Food Trends board on Pinterest.

Cookbook author and culinary dietitian Maggie Green coaches aspiring cookbook authors in the process of writing cookbooks, cookbook proposals, and building their author platform. Download her checklist “Am I Ready to Write A Cookbook?”