Yesterday we (me and enrolled Cookbook Campers) completed our second session of our 5-part Cookbook Camp. During the session I dove deep into a discussion about cookbook concept development and present six considerations for developing a clear cookbook concept.
Not too long after we finished our session, a Cookbook Camper e-mailed me to say that she had an epiphany about her cookbook concept – “it became crystal-clear,” she remarked.
This is what I love about working with aspiring cookbook authors. Sometimes we think our cookbook concept needs to appeal to “everyone”. But in reality, when a cookbook author visualizes who their intended audience is, and then proceeds to write to that audience, a more clear concept for their book comes into focus.
This is not always easy to do, and it takes some work, but in the end this is what we need to do. This is also something that helps with cookbook publication, no matter the route one chooses for their cookbook. Not to mention, a clear concept goes a long way in marketing and selling the cookbook as well.
Our next 5-part Cookbook Camp will begin in early 2012. Stay tuned for more details.