This is called your platform. And it’s very important for non-fiction authors, including cookbook authors. Your message to your audience needs to be heard through various mediums: social-media (Facebook, Twitter, Linkedin), blog postings, e-mail marketing, print media, speaking engagements, and cooking classes. I’m sure there are more ways to connect with your audience, but these are the few that come to mind for me.
Building your own unique platform takes time. It takes intentional effort to connect with your audience.
On Tuesday, January 15, 2013 I am offering a complimentary teleclass about cookbook author platforms. Would love to have you join me. Learn more about the upcoming Who Listens When You Talk? teleseminar here.