Episode 165: Master Your Cookbook Marketing with Stephanie Moon

Episode 165: Master Your Cookbook Marketing with Stephanie Moon

Stephanie Wong is the owner of Steph Moon + Co. Stephanie is passionate about helping authors connect more genuinely with their audience. 

Before Stephanie started her own business, she worked in publishing, with, in, and around books. From leading campaigns for New York Times Best Sellers, securing partnerships with brands like the San Francisco Public Library and securing coverage in Oprah’s coveted Holiday Favorite Things list, Stephanie’s has the experience and ingenuity to craft creative brand and marketing campaigns.

Over the years, Stephanie noticed a trend. Authors who had spent years researching and writing their book, did little to nothing to market their book. They left all the marketing and promotion to their publisher and wondered why their book wasn’t being shared with their favorite influencer and why sales were slower than they thought. Stephanie knew she had to change this and teach authors how to market and promote their book. This was the catalyst for creating the Master Your Book Marketing Program. During this episode of the podcast we talk about:

  • What does the marketing department of the publisher look for and how can authors help the marketing department of the publisher make their book a success
  • Why is a community of fans, other authors and influencers important
  • How to build a community
  • What is a shy/introverted/private author to do and is there still a way to build a community who loves to learn about my cooking and my cookbook. 
  • How can authors promote themselves without feeling like I have a whole other job

Listen to Episode 165 below:

Things We Mention In This Episode:

Connect with Stephanie on Instagram

Stephanie’s website

Connect with Stephanie on LinkedIn

Stephanie’s Favorite Cookbooks

Vietnamese by Uyen Luu

The Complete America’s Test Kitchen TV Show Cookbook

Join Confident Cookbook Writers Facebook Group

Learn more about How to Get Paid to Write a Cookbook during this free masterclass

Let’s connect on Instagram @greenapron

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Let’s Keep The Conversation Going…

Do you have an idea for a cookbook concept? Would you like to know more about writing cookbooks? Do you collect cookbooks and want to be interviewed on the show? Comment below and share your story or visit me on Instagram which is currently my favorite way to connect 

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