Food marketers are talking about value today in response to the falling stock market. Instead of attempts to get people to buy fleur de sel caramels, or high-end frozen desserts, we’re being lured to the simple and less expensive – Kraft American Singles and Campbell’s Tomato Soup anyone?
I suspect we’re going to be hearing a lot about value over the next several months. You know what I think is the best value? Eating at home. I’ve always felt that way and probably always will. When I eat out it’s not because there’s no food in the house. When I eat out it’s because I want to take a small break from my kitchen and relax while eating someone elses cooking for a change. Then I see the bill and pay the tip.
Cooking at home is a good value. Tonight for dinner I made a batch of white clam sauce and served it over whole-wheat spaghetti. Chopped steamed broccoli with lemon zest on the side. Glass of local Pinot Grigio. Quite a delicious, inexpensive meal. And before I get off my soapbox, make your coffee at home – it’s SOOO much less expensive.