Welcome to another episode of the Cookbook Love Podcast. Today’s episode is for the chef, the dietitian, the culinary professional who has a cookbook in them, and who has also been told that getting published means getting on TikTok.

If you’ve ever had your teenager laugh at you for trying to “be on camera,” or quietly wondered whether your cookbook dream is dead simply because you refuse to perform for an algorithm, this episode is for you.

In this episode, we discuss:

  • What publishers actually mean when they say “platform” and why it’s not what you think
  • The real difference between building trust and chasing an algorithm
  • Why your years of professional expertise may already be your biggest advantage
  • Whether it’s really too late to start building an audience today
  • A different way to think about “platform” that doesn’t involve a single dance move

If you’re a dietitian, chef, or culinary professional who wants to publish a cookbook with a traditional publishing house, I invite you to join my upcoming Grow Your Audience masterclass. You’ll learn how to build an audience publishers value, without relying on social media algorithms, by creating a community, sharing your message, and testing cookbook ideas with the people who will eventually become your readers.

Things We Mention in This Episode:

Register for the Grow Your Cookbook Audience class

Listen to Episode 413 below:

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